You are not a storyteller.
Or are you? In two minutes, Stefan Sagmeister takes on designers and whatever-else-have-yous who’ve decided to adopt the mantle of “storyteller” because it’s a trend that’s in the air right now. He compares it to watching the Philharmonic and deciding you’re a virtuoso violinist.
We’re glad there are people like Sagmeister who know storytelling is a craft that demands mastery and dedication. But we also think it’s great that more people out there are recognising that storytelling is something apart, something that should wilfully be incorporated into strong marketing if you want to make it resonate deep inside.
But to do that, you also have to recognise it the way Sagmeister does. It requires work and fine-tuning, the killing of many darlings. That’s what separates sweet, sweet wheat from chaff.
Thanks @howiegoldfarb for passing this along.